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Legions of lenny kravitz fans will certainly relish the sights and sounds of heartbeat billionaire, but that stella artois commercial is hardly his first game day appearance. With this, the stella artois brand aims to gradually become more synonymous with modernity, creativity, versatility, and class. It has already seen sales spikes from the campaign (13. 7% in consumer sales over 12 months, excluding bar and restaurant purchases). What remains to be seen is whether the demographics of customers, types of bars.